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RS MART
RS MART
Official Privacy Policy

RS Mart Privacy Policy

This Privacy Policy applies to the RS Mart mobile application (Android Package: com.rsmart.app) and related online services operated by RS Mart / DIFMO Pvt. Ltd.

Last Updated & Effective Date: October 9, 2026

1. Introduction & Overview

At RS Mart, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use the RS Mart customer mobile app and storefront. By accessing or using our services, you consent to the data practices described in this policy.

2. Information We Collect

To process your grocery orders and provide doorstep delivery, we collect the following types of information:

Personal Information

Your full name, mobile phone number, email address, and account login credentials used for authentication and order updates.

Delivery Address & Location

Street address, landmark, postal code, and GPS location coordinates used strictly to calculate delivery coverage and navigate our local delivery partner to your doorstep.

Order & Payment Information

Items added to cart, order history, billing totals, and payment method selected (e.g. COD or Online). Online payments are processed by PCI-DSS compliant payment gateways (such as Razorpay). We never store your full debit/credit card numbers or CVV.

Device & Technical Data

Device model, operating system version, unique device identifiers, and crash logs collected solely for app stability, performance troubleshooting, and fraud prevention.

3. How We Use Your Information

We use the collected information for the following legitimate business purposes:

  • Order Fulfillment: Processing grocery orders, packing items at the local store, and dispatching orders for doorstep delivery.
  • Delivery Partner Dispatch: Sharing necessary contact info (name, address, phone number) with the assigned delivery partner so they can reach and contact you upon arrival.
  • Notifications & Tracking: Sending order confirmations, live delivery tracking updates, and OTPs via SMS or push notifications.
  • Customer Support: Responding to customer queries, order issues, returns, or refunds.
  • Platform Security: Detecting, preventing, and investigating fraud, unauthorized access, or policy violations.

4. Information Sharing & Third Parties

We do not sell, rent, or trade your personal data to third-party data brokers or marketing agencies under any circumstances.

We only share relevant information with third parties under the following strict conditions:

  • Delivery Partners: Assigned delivery personnel receive your delivery address, customer name, and phone number solely for the purpose of completing the active delivery.
  • Payment Processors: Trusted banking and payment gateway partners (such as Razorpay / UPI) who securely process online financial transactions.
  • Cloud & Hosting Infrastructure: Reliable cloud hosting providers where our application backend and databases operate under strict data security standards.
  • Legal Obligations: When required by applicable law, government authorities, or court order to comply with legal proceedings.

5. Location Data Notice (Google Play Policy Compliance)

The RS Mart customer application requests access to your approximate and/or precise location strictly when the app is in use to:

  • Verify whether your delivery address falls within our local store delivery radius.
  • Auto-detect your delivery address for easy checkout.
  • Calculate delivery distance and estimated delivery times.

You can modify or revoke location permissions at any time via your device settings. If you disable location access, you can still place orders by manually typing your complete delivery address.

6. Data Security & Retention

We implement administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, alteration, or disclosure. All data transmissions between the RS Mart mobile application and our servers are encrypted using modern Transport Layer Security (HTTPS/TLS).

We retain your personal data for as long as your account remains active or as necessary to fulfill orders, resolve disputes, and comply with legal or accounting requirements.

7. Your Rights & Account Deletion Request

You have the right to access, update, correct, or request the complete deletion of your personal data stored with RS Mart.

How to request account & data deletion:

To delete your account and associated personal data, send an email to support@difmo.com with the subject line "Account Deletion Request - RS Mart" along with your registered mobile phone number. Your account and personal identifying records will be purged within 7 business days.

8. Children's Privacy

RS Mart does not target or provide services to individuals under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children. If we discover that a child has provided us with personal information, we promptly delete such data from our servers.

9. Changes to This Privacy Policy

We may update our Privacy Policy periodically to reflect changes in our operational practices or legal requirements. Any modifications will be posted directly on this URL with an updated revision date. We encourage you to review this page periodically.

10. Contact Information & Grievance Officer

If you have any questions, feedback, or concerns regarding this Privacy Policy or your personal information, please reach out to us:

RS Mart Customer Support / Grievance Cell

Entity: DIFMO Pvt. Ltd. / RS Mart

Email: support@difmo.com

App Identifier: com.rsmart.app

Operating Hours: Monday – Saturday (9:00 AM – 7:00 PM IST)